Skills:Graphics, Marketing, Social Media, Websites
From conception to profit! As co-founder of Siren Bicycles, I branded this company to market to prospective high-end custom bike owners, especially women. We create bikes for a very targeted niche of bike connoisseurs who are largely endurance racers, often women and are very discerning when it comes to production quality and soul. We brought a lot of the latter to the table, especially through my role in a documentary racing from Canada to Mexico, offroad.